The picture above is an example of bad design. With the use of color, scale and motion it is hard to focus on this graphic. The bright yellows throughout this design cause a bit of eye strain to the viewer which makes it difficult to read. The amount of information causes the scale of the lettering to be small and harder to read and makes "the eye must struggle to analyze" (Dondis, 28) the information causing ambiguity. The arrow in the top center causes the reader to focus on it with the intent to follow movement but it is not bring the reader to the important information given.
This information design layout above is an example that follows good syntactical guidelines. Using horizontal-vertical constuction this graphic creates balance. Without having to be abtained unconsciously, this design visually creates a felt axis. Following the "scanning pattern that responds to the left-lower perceptual pull" makes it easy to understand the information given (Dondis, 29). The colors used do not cause strain and are used to supply more information in grouping.
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