Top Down

Being a visual communications major I chose a graphic image called Day-vs-Night created by Tang Yau Hoong. Using positive and negative space, this is a great example of Top-down visual processing.  The two different colors of black and yellow create eye movement for the viewer. Though the yellow background demands the attention the most, other factors in color direct the viewer’s eyes elsewhere. The blue color creates a bias in favor of signals to help amplify the color.  In using the color blue on both birds it “increases amplification” to focus the viewer’s eyes to both locations. The jagged edge patterns give visual information to the viewer which is then combined with nonvisual concepts to help the viewer perceive that the pattern creates trees in both the day and night.  

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