Tone and Color

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How TONE is operating

Most of our textural experience is optical, Donis tells us.
In this example, tone creates texture by the various tone values.
By mixing black and white it creates gray tones that also give the image texture.
The smear-like method gives depth with the light and dark tones.

How TONE is interacting

Tone is interacting with dimension by using darker red behind the white type.
By using the various tones of red it creates dimension.
As Donis explains, the use of tone gives us this perspective by creating “the sensation of reflected light and cast shadows” or "chiaroscuro".

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How COLOR is operating

Color is operating through color coding.
As Ware explains, color is used to create visual distinctions between one another.
Color “stands for” the different things that “people at the ’10 Items or Less” line at the supermarket have”.

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How COLOR is interacting

In this image color is interacting with line by creating them through different colors.
The use of the colors black and yellow help to separate the yellow background from the black lines created.
The space between the black colored lines show how color creates visual interaction with the yellow color.
In this example it also confirms that line describes shape as Donis had suggested.

DAI 323 Visual Design Literacy - Jessica Nourse