http://collider.com/the-iron-lady-movie-trailer/130968/ sharpness asymmetry variation transparency simplicity |
Thursday, December 20, 2012
Visual Techniques
Thursday, December 13, 2012
Contrast
http://chasemor.wordpress.com/2010/11/30/on-to-bad-graphic-design/ |
"Ambiguity is its natural enemy and must be avoided if the process of seeing is to function properly" (Dondis). If the text in the page had a solid color background behind it this design could be more efficient. In the headline of the webpage "Mama's Cheesies" is much easier to read because it has a solid color background behind it. The absences of contrast and repetitious nature cause for this to be a failure in design.
http://shop.tangyauhoong.com/product/autumn-s-fall |
This graphic created by Tang Yau Hoong is a good example of contrast. This technique sharpens the image in a well defined and creative graphic. To create a balance between contrast and harmony, Tang had to use different tones in color to separate the background from the foreground. In this image you can see that the empty space is just as important in creating this graphic as the patterns created from color are. The scale used in the different patterns also cause for contrast in the shapes. "The contrast of tone is as vitally important as the presence of light in the process of seeing. Through tone, we can perceive patterns that we simplify into objects with shape, dimension, and other elemental visual properties" (Dondis). By creating polarities between the the tonal patterns Tang Yau Hoong was able to create a more complex meaning into his work.
Thursday, December 6, 2012
Implied Motion
http://accad.osu.edu/womenandtech/Storyboard%20Resource/ |
This is an example of a storyboard for a
scene in a movie or TV show. The designer faced problems of clearly depicting
the motions that the camera needs to make. Another issue that comes with this
design is showing the motions that the characters must make in each shot. The
different boxes that are presented follow a story and it is important to read
them correctly or the story might become lost to the reader. By using arrows,
this design implied motion to the action of the characters and motions of the
camera. Also for the characters motion the use of motion streaks are create to
suggest motion. The viewer is guided from left to right of the page because the
boxes are numbered and the use of arrows. To also convey motion the background
images in each box are different referring that the character had to have moved
from point a to point b.
http://visualgraphic.tumblr.com/
|
In this design motion is also implied and created. For
the user to move through this graphic they much read from the top left to right,
moving down and across back to the left. The use of variation in scale helps
create motion and focuses the attention of the user. In this graphic arrows are
also used to create motion but not all to help guide motion. For this graphic
the problem occurs when arrows face the opposite direction the reader is
intended to read the words. By using 2D in some words it creates the sense of
forward motion. The word “around” also creates its own for of motion because of
its swirl design type. The arrow under “once in a while” gives the implied
motion of a circular movement.
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